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I'm Andi. I build and scale GTM strategy and ops for B2B SaaS.

For 15 years, I’ve helped founders and CEOs build scalable revenue infrastructure. From the narrative that differentiates a product to the acquisition, RevOps, and lifecycle programs that drive growth.

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I'm Andi. I build and scale GTM strategy and ops for B2B SaaS.

Weak Narrative

Your product is evolving, but your story is not keeping up. It feels uninspiring or inconsistent.

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Inefficient Acquisition

You’re running ads and demand gen but not reaching customers and can’t prove the ROI of your efforts.

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Low Retention

You’re closing deals but losing customers with no adoption or lifecycle programs and operations in place.

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Leaky Pipeline

Sales pipeline is unreliable, and your sales reps are struggling to move opportunities to close.

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What’s getting in the way of your ARR?

When growth stalls, it's usually because one or more core GTM components is underdeveloped or inefficient, and it's forcing teams to fall out of alignment.

  • Jen Reese, Marketing

    "Whether fixing broken processes or inventing entirely new programs to build and nurture a company, Andi brings her best to the table every time."

  • "Andi constantly pushed our team to improve our ROI and results. She is thorough, strategic, and results-oriented. I can't recommend her enough."

    Charles LaCalle, Growth

  • "There is nothing she can't do. Andi is absolutely one of the most hard-working and dependable people I have ever had the chance to work with."

    Jacob Rios, Product

  • "Andi is a great partner who builds practical playbooks sales can actually use. She’s not afraid to jump in and do the work that matters."

    James Hermann, Sales

  • "Andi ensures GTM is aligned with the actual user experience. She never treats Support as an afterthought, resulting in much smoother launches."

    Matt Lopez, Support

  • "A true powerhouse. Andi combines strong product marketing instincts with an exceptional ability to turn strategic ideas into execution."

    Maria Zub, Product

  • Lauren Watkins, Product

    "Andi is a strong advocate for the customer experience. Her GTM strategies are next-level because she stays deeply involved in every initiative from concept to release."

  • Harsha Kalapala, Marketing

    "Exceptional leadership in executing innovative marketing strategies. Her ability to balance short-term focus and long-term vision makes her immensely valuable."

  • Robert Bahn, Engineer

     "Andi doesn't just talk about ideas, she executes on them. She's proactive, reliable, and makes things happen. I'd recommend her without hesitation."

  • Taylor Johnston, Marketing

    "A rare leader who gets the technical side. She doesn’t just hand off strategy; she goes into the weeds to ensure the engine actually works."

Scaling at your stage requires hands-on strategy and execution.

I don’t deliver decks. I partner with product, sales, customer success, and AI agents to architect GTM strategy; then roll up my sleeves to build the programs that drive differentiation and growth.

Let's build together
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Narrative

Define your ICP and positioning to ensure you stop competing on price and start owning your category.

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Acquisition

Optimize your demand gen and paid media strategy to turn traffic into high-intent leads with measurable ROI.

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Retention

Protect your LTV with journey mapping and lifecycle marketing that turns customers into long-term advocates.

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Pipeline

Unclog your funnel with RevOps and sales enablement tools designed to move leads to closed-won.

Start here

Let's build or reboot your GTM engine to scale revenue

Let's build together

I work with you, your team, and AI agents and tools to build or reboot any or all core GTM components, to make your engine functional, and scalable.

You built a great product. Let’s build the GTM engine that sells it.

Book a free consultation

You built a great product. Let’s build the engine that sells it.

Check out our availability and book the date and time that works for you.

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